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Nintendo Wii breaks records in Australia

First it was announced that the Nintendo Wii had become the fastest-selling home console in the UK, then Europe - and now it's breaking records in Australia, too. GfK Australia has published new figures showing that 32,901 Wii units were sold in the four days following the console's launch on December 7. During launch week, the Wii made up 43 per cent of all videogame hardware sales in the territory.

That means it sold faster than any other home or handheld console, edging past the Xbox 360 - which shifted 30,241 units during its opening weekend - and the PSP, next in line with a figure of 27,055 units.

The software attach rate for Wii stood at 1.5 units per console - so towards the lower end of the scale, GfK conceded. But, the company observed, Nintendo's machine does come bundled with the Wii Sports game, which wasn't accounted for when calculating the attach rate.

Earlier this week, Microsoft published Xbox 360 sales figures for the same period, with regional director David McLean stating that the launch of the Wii had not had a negative impact.
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Ellie Gibson
www.gamesindustry.biz

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